Browsing the "social media" Tag

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This Social Network Connects Solar Homeowners

Can a social network, crowdsourced performance data, and collaborative analysis of home solar power systems lead to smarter solar power, and more of it? If the direction that Generaytor is heading is any indication, then the future of wiser solar will come, at least in part, through connecting people, data, and insights from real-world solar […]

November 17th

“Oh Yeah – We’re On Facebook” is Not a Social Media Strategy

While traditional brands suffer from this misconception as discussed in this great article in Venture Beat, for natural brands the missed opportunity to capitalize on the online green community is breathtaking.  Unlike the mass market of traditional brands, the green world lives and breathes online! Unless you live in enclaves like Portland/Boulder/ Marin, it’s easier […]

July 26th

Four Steps For Social Media Success at ExpoWest

As the booths get unpacked, stations get prepared and materials unloaded the last thing on your mind at Expo West might be your social media strategy for the show. But with top brands, buyers and consumers in the natural foods industry all converging on Anaheim this week, there is no better time to reach this large audience of potential partners.

March 6th

Härnu: A Social Network Beyond Your Comfort Zone

Härnu is a new social networking platform that encourages people to connect with people around the world to discuss global issues, foreign news or just about anything – in their own languages. Härnu, which is Swedish for “here” and “now,” hopes to inspire people around the world to have direct conversations, form friendships, and talk about issues and news in their areas.

January 15th

Why EcoMarketers Need Pinterest

By now, Pinterest is a household name. Everyone is on it, pinning their hearts out. Although the grow rate for 2013 isn’t predicted to be as dramatic as it was in 2012, it’s safe to say, Pinterest will be with us for a while. Whether you’re pinning tonight’s dinner recipe or checking out some gift ideas, did you know you’re helping to make Pinterest a valuable marketing tool? Now, Pinterest is driving more traffic than Yahoo! search. If you haven’t hopped on this valuable wagon yet, I suggest you do that now.

December 12th

How to Maximize Your Carpooling for the Holidays

Traditionally, when the subject of carpooling comes to mind, we tend to think about packing our kids along with our neighbor’s children into the car on the way to school. However, as more and more people are becoming conscious about the environment, individuals are exploring carpooling as a way to go to work, to church and even leisure functions on the weekends.

December 3rd

iPhone App JouleBug Encourages Sustainable Behavior And Saves You Money

JouleBug is a new free iPhone app that helps you cut out energy waste and save more than $200 a year. JouleBug was designed to encourage sustainable living through gaming and social interaction making it fun and simple! It combines the best parts of mobile gaming, social media, and educational tools and “rolls them all into a giant burrito of wonderment and awesome that’s free to download from the App Store.”

October 9th

Eco-Marketing for New and Emerging Businesses

If you have a start-up business, or you’re trying to grow your existing venture, you probably already know how important marketing is to your success. You may not know that you don’t have to sink bazillions of dollars into your marketing efforts to gain followers, fans, and customers. Marketing in an environmentally friendly way, regardless of the product you sell, will help give you an added boost over competition.

August 29th

What Do People Think About Climate Change?

What do people on social media think about climate change?

Here is a creative graphic featuring opinions on climate change with you. These were collected via conversations on social media around the time that Climate Week was running. It includes commentary on climate change from The Secret Seed Society, Frontier Power, BritishEco Ltd and The Carbon Trust amongst others, with the aim of raising awareness and increasing discussion and actions on climate change issues.

August 2nd

Virtual Reality: Good for the Environment

Many technologies have grown rapidly in the last few years, and some of them are poised to change the way that we interact with each other over the next decade. One technology in particular, virtual reality, has the potential to change life as we know it and could even improve the condition of the environment. Once virtual reality has caught on, it can have a substantial impact cutting down on overall emissions by reducing our dependence on wasteful practices and interactions. Here are a few areas in which virtual reality could change the way that we interact with one another:

June 11th

Recyclebank Increases User Engagement Through Gaming Tools

Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, has selected Badgeville’s Behavior Platform and Social Fabric to add sophisticated gamification techniques and online social experiences to enhance the online experience for its members, while increasing user engagement.

A pioneer in combining gaming mechanics with environmental good, Recyclebank has been recognized for using gamification to initiate changes in consumer behavior to help create a more sustainable future.

February 15th

Link Your Utility Bill On Facebook and Compete With Friends On Energy Efficient Behavior

OPower teams up with Facebook and NRDC to roll out a new app that lets you add your utility bills to Facebook to see if you can use less than your friend network. Think of it as “Farmville” for utility bill savings.
OPower is a new customer engagement platform for the utility industry. It reinvents the way utilities interact with customers—from the quality of the information provided to the way it’s presented and delivered. It helps people use energy more efficiently and ultimately save money on their energy bills. And it vastly improves the overall customer experience by making energy use personally relevant.

December 18th

Do Virtual Gaming Good With MyConservationPark

MyConservationPark is a Facebook game, like Farmville but with a social purpose. The game places you in charge of building and managing a protected wildlife reserve. Here you can create and sustain a livable habitat for your endangered heroes while defending your park from human and environmental threats. Your gameplay supports real life conservation efforts: MyConservationPark donates a percentage of all in-game purchase revenue directly to one of it’s non-profit partners’ conservation programs. Are you game?

August 23rd

Green Marketing Strategy in Two Easy Steps

Businesses around the world are infinite in their variety, but there’s one thing they all have in common: they need customers. Even better, profitable customers. Your green business may have a unique level of commitment to sustainability, but you still need customers just like every other business. How do you get them? Here’s how you can connect with the green market in two easy steps.

June 27th

Live More Sustainably & Double Your Impact

Philanthropy is good. But “systems thinking” is better because businesses or sustainability models that employ systems thinking reinforce themselves through positive feedback and “real” business gains whereas most philanthropic models don’t. Philanthropy usually presents itself in two ways: Corporate philanthropy and Individual philanthropy. While corporations want to do good, simply donating money to charity is not […]

June 20th