In times of political upheaval, green business owners may feel as if their customer base is slipping away. Sure, it may seem as if consumers are watching from the sidelines right now in the U.S., trying to anticipate how their lives and health may be affected by a Trump Administration. But now, actually, may be […]
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Can a social network, crowdsourced performance data, and collaborative analysis of home solar power systems lead to smarter solar power, and more of it? If the direction that Generaytor is heading is any indication, then the future of wiser solar will come, at least in part, through connecting people, data, and insights from real-world solar […]
If you’re anything like a lot of us, you’re probably a bit jaded with social media and social networks, and couldn’t give a fig about funny cat videos, clickbait titles, “Which character are you?” quizzes, silly memes, or manufactured outrage. If that’s the case, you might be looking for a social network with a loftier […]
While traditional brands suffer from this misconception as discussed in this great article in Venture Beat, for natural brands the missed opportunity to capitalize on the online green community is breathtaking. Unlike the mass market of traditional brands, the green world lives and breathes online! Unless you live in enclaves like Portland/Boulder/ Marin, it’s easier […]
As the booths get unpacked, stations get prepared and materials unloaded the last thing on your mind at Expo West might be your social media strategy for the show. But with top brands, buyers and consumers in the natural foods industry all converging on Anaheim this week, there is no better time to reach this large audience of potential partners.
It’s All Good, an internet radio show on Brooklands Radio, features stories from Ecopreneurist every week. This week, on the volunteer run show, host Debbie Hyde will talk about new business models, social media and it’s impact on business and not for profit organizations.
Tune in on Sundays at 21:00 GMT (4 pm EST).
If you are a startup entrepreneur or for that matter any entrepreneur or business executive, you know how to pitch your business or company. Then if you were really sharp, you had a short elevator pitch! But it seems like we may need to shorten that pitch even more!
Härnu is a new social networking platform that encourages people to connect with people around the world to discuss global issues, foreign news or just about anything – in their own languages. Härnu, which is Swedish for “here” and “now,” hopes to inspire people around the world to have direct conversations, form friendships, and talk about issues and news in their areas.
By now, Pinterest is a household name. Everyone is on it, pinning their hearts out. Although the grow rate for 2013 isn’t predicted to be as dramatic as it was in 2012, it’s safe to say, Pinterest will be with us for a while. Whether you’re pinning tonight’s dinner recipe or checking out some gift ideas, did you know you’re helping to make Pinterest a valuable marketing tool? Now, Pinterest is driving more traffic than Yahoo! search. If you haven’t hopped on this valuable wagon yet, I suggest you do that now.
Traditionally, when the subject of carpooling comes to mind, we tend to think about packing our kids along with our neighbor’s children into the car on the way to school. However, as more and more people are becoming conscious about the environment, individuals are exploring carpooling as a way to go to work, to church and even leisure functions on the weekends.
JouleBug is a new free iPhone app that helps you cut out energy waste and save more than $200 a year. JouleBug was designed to encourage sustainable living through gaming and social interaction making it fun and simple! It combines the best parts of mobile gaming, social media, and educational tools and “rolls them all into a giant burrito of wonderment and awesome that’s free to download from the App Store.”
If you have a start-up business, or you’re trying to grow your existing venture, you probably already know how important marketing is to your success. You may not know that you don’t have to sink bazillions of dollars into your marketing efforts to gain followers, fans, and customers. Marketing in an environmentally friendly way, regardless of the product you sell, will help give you an added boost over competition.
What do people on social media think about climate change?
Here is a creative graphic featuring opinions on climate change with you. These were collected via conversations on social media around the time that Climate Week was running. It includes commentary on climate change from The Secret Seed Society, Frontier Power, BritishEco Ltd and The Carbon Trust amongst others, with the aim of raising awareness and increasing discussion and actions on climate change issues.
Many technologies have grown rapidly in the last few years, and some of them are poised to change the way that we interact with each other over the next decade. One technology in particular, virtual reality, has the potential to change life as we know it and could even improve the condition of the environment. Once virtual reality has caught on, it can have a substantial impact cutting down on overall emissions by reducing our dependence on wasteful practices and interactions. Here are a few areas in which virtual reality could change the way that we interact with one another:
Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, has selected Badgeville’s Behavior Platform and Social Fabric to add sophisticated gamification techniques and online social experiences to enhance the online experience for its members, while increasing user engagement.
A pioneer in combining gaming mechanics with environmental good, Recyclebank has been recognized for using gamification to initiate changes in consumer behavior to help create a more sustainable future.
OPower teams up with Facebook and NRDC to roll out a new app that lets you add your utility bills to Facebook to see if you can use less than your friend network. Think of it as “Farmville” for utility bill savings.
OPower is a new customer engagement platform for the utility industry. It reinvents the way utilities interact with customers—from the quality of the information provided to the way it’s presented and delivered. It helps people use energy more efficiently and ultimately save money on their energy bills. And it vastly improves the overall customer experience by making energy use personally relevant.
Social media gives small businesses a platform to amplify their voice and visibility among prospective customers. For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version).
MyConservationPark is a Facebook game, like Farmville but with a social purpose. The game places you in charge of building and managing a protected wildlife reserve. Here you can create and sustain a livable habitat for your endangered heroes while defending your park from human and environmental threats. Your gameplay supports real life conservation efforts: MyConservationPark donates a percentage of all in-game purchase revenue directly to one of it’s non-profit partners’ conservation programs. Are you game?
Businesses around the world are infinite in their variety, but there’s one thing they all have in common: they need customers. Even better, profitable customers. Your green business may have a unique level of commitment to sustainability, but you still need customers just like every other business. How do you get them? Here’s how you can connect with the green market in two easy steps.
Philanthropy is good. But “systems thinking” is better because businesses or sustainability models that employ systems thinking reinforce themselves through positive feedback and “real” business gains whereas most philanthropic models don’t. Philanthropy usually presents itself in two ways: Corporate philanthropy and Individual philanthropy. While corporations want to do good, simply donating money to charity is not […]