We’ve launched a new feature here at Important Media encouraging our readers to share their personal sustainability story. You can send in your story to have it featured on our sites by filling out our form here. We look forward to hearing from you! Tell us about your company At Naturehood Ecological Consulting, I help […]
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Three years ago, Cynthia Tello gave up her job in LA and moved home to Brazil where she started her own company making sustainable footwear from coconut fiber and recycled plastic bottles.
Our media company offers a range of news and lifestyle sites that inform and educate readers, but we’re also in the business of promoting cool brands with our inbound marketing services. This digital marketing technique can help even small businesses become more successful online, and it’s a key topic in the conversation about boosting SEO and […]
Learn the history of Energy Star Appliances and how it can help save homeowners money and emissions.
A few weeks ago I had the chance to attend The Franchise Expo, a huge expo that winds its way across America and Canada each year offering up an array of franchise opportunities. The franchise model holds a lot of promise to aspiring business owners: many people know they want to work for themselves, but […]
There are so many ways to conduct good business in this growing green economy. Whether you’re building with cradle to cradle certified products, supporting green jobs growth with solar, making sustainable food, or creating green products that are good for people and planet, it’s more important (and more lucrative) than ever to build a green […]
Originally published on Green Living Ideas. By Andrea Bertoli Who are the companies that are changing their business model for a better world? Sometimes it’s the smaller companies you’ve never heard of that slowly shift the paradigm of business as usual, while other times it’s large multinational corporations changing how business is done at the […]
In this webinar recording from publisher Berrett-Koehler, Tom Szaky, founder of Terracycle, discusses the benefits and challenges of building and running a sustainable business with journalist Brad Edmondson. The hour-long recording covers a variety of topics of interest to green business and sustainable business owners, including how to stay true to your business values in […]
Social Enterprise: Sustainable Business Plan Competition Offers Mentor Capital to Social Entrepreneurs
If your for-profit social enterprise is at the stage where it could benefit from the experience of others, in the form of mentor feedback and coaching, in order to grow the business and expand its reach, plus the chance to win cash and in-kind prizes and connect with potential investors, the 12th annual Sustainable Business […]
The field of impact investing has revolutionized the concept of investing for more than just profits. There are good trends. Private sector investment in green technology and other eco-friendly businesses is booming. So…you’re not alone, and the growth in these markets means that more money will continue to flow in, and, as the saying goes, a rising tide lifts all ships.
In 2002, Yvon Chouinard (founder of Patagonia) and Craig Mathews started the 1% for the Planet Program as a way of bringing together companies that want to help the environment and help other companies do the same. Its mission is to “build and support an alliance of businesses financially committed to creating a healthy planet.” Member companies range from large corporate entities to small non-profits all over the world.
Where should we be looking for sustainable business change today? Perhaps it should not be toward the usual corporate suspects, many of which are slow to decide on even minor operational and product development shifts. The more compelling view may instead come from looking in the entrepreneurial direction.
There are many benefits of operating a sustainable business, one of which is the ability to receive outside contributions and grants. While a sustainable business – as with any commercial operation – is naturally committed to supporting itself through profit raised from its products and services, it also often shares ideologies more suitable of a non-profit or an NGO.
A sustainable enterprise has a cause distinct from revenue and supports an ideal in addition to the product behind which it stands. Such values often gain favor among government agencies, advocacy organizations, and environmental groups – entities all of which are willing to give out grants to companies that support their cause.
This is a guest post by Stefan Doering. Recently I’ve met with a couple of green businesses, at opposite ends of the spectrum. The first one is a manufacturing company making all-natural chemical cleaning products for commercial use. For the past several years they have had an annual sales growth of over 100%. This year […]
In these turbulent economic times, there’s two major approaches that can happen: tighten everything down and hope you survive, or create new opportunities, within your business or in a whole new one.
For those that choose the second option, there are several interesting paths to follow, and many places to find ideas to inspire which one you choose. Springwise is my favorite, with thousands of trend spotters around the world, writing brief, engaging pieces on companies expanding what’s possible. For quick scanning, they’re categorized by type, as in Eco & Sustainability, Style & Design, Non-profit & Social Cause, and Life Hacks.
This piece on Scout Books, sustainably made custom designed journals created for what Springwise calls “minipreneurs” is one example. Though this article was focused on how Pinball Publishing enables ecologically minded artists and innovative swag seekers to create high quality journals to their specifications in a relatively small run, suitable for selling on Etsy stores and the like, it was when I looked further at Pinball itself that I saw a dynamic business model well suited for these times.
Maybe the title should instead read “How to Fail at ‘Greening’ Your Business”. Often times companies seem to approach “green” or eco-friendly as just another product attribute that can simply be added to packaging or website to reach the “green” consumer segment. In the rush to be eco-friendly, and due to the typical structure of […]
The following is guest post submitted to me by the ecopreneurs over at Grow and Make – The Sustainable Living Store. When MC Milker at Ecopreneurist asked me to consider sharing some of the writing we had been doing at Grow and Make with her readership, I reflected on what it means to be an […]
How does a business go from an idea in your head to a functioning venture that runs smoothly and turns a profit? It helps to get your ideas on paper, and this is where a business plan comes in. A business plan is essential for materializing your business and getting on the road to success. […]