Browsing the "transparency" Tag

Empowered Consumers Can Change The World – But Will They?

July 24th, 2012 | by Guest Contributor

Living Our Values: More Expensive? Sometimes. Inconvenient? Maybe. Worth it? The jury is still out. As a staunch believer in corporate responsibility and transparency, I recognize that there is a risk as well as a reward associated with transparency because it makes you vulnerable by exposing things that might cause stakeholder (customers, employees, owners/investors, suppliers, communities, government regulators and legislators and even competitors) backlash. At the same time, of course, the opportunity in being open is that it allows those stakeholders who share your values to offer their support


Clorox Launches Mobile App That Reveals Ingredients in its Products

January 26th, 2012 | by Priti Ambani

The Clorox Company last week launched its new Ingredients Inside smartphone application and mobile website. Now smartphone users have immediate access to information about Clorox ingredients for their household and commercial disinfecting, cleaning and laundry products in the U.S. and Canada. Next Step? Explain how the ingredients affect planet and human health.


SC Johnson Withdraws "Greenlist" Logo- Lessons in Greenwashing

July 11th, 2011 | by Priti Ambani

SC Johnson will stop using the "Greenlist™" logo in its current form on Windex® products. The company has reached an agreement on two lawsuits regarding use of its logo and the parties have agreed to an undisclosed settlement. The Greenlist™ logo was intended to signify that the Windex® products had achieved the highest internal ratings according to the company's patented Greenlist™ process. The lawsuit resulted as plaintiffs opined that Greenlist™ was an internally developed process rather than that of a third-party and that the logo implied the products included environmentally friendly ingredients



Back to Top ↑