How are large private sector companies supporting social enterprises? Are there enough collaborations where well-meaning corporations can form strategic partnerships with social enterprises to further a good cause.
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Living Our Values: More Expensive? Sometimes. Inconvenient? Maybe. Worth it? The jury is still out. As a staunch believer in corporate responsibility and transparency, I recognize that there is a risk as well as a reward associated with transparency because it makes you vulnerable by exposing things that might cause stakeholder (customers, employees, owners/investors, suppliers, communities, government regulators and legislators and even competitors) backlash. At the same time, of course, the opportunity in being open is that it allows those stakeholders who share your values to offer their support.
Transparency , product stewardship or life cycle management are some of the key hallmarks of any business, especially eco-centric businesses. Ben Grossman, through his guest lecture at Tufts University wants to bring home the point that a business can improve its branding and green marketing by concentrating on the basics. I had the privilege of guest […]
The Clorox Company last week launched its new Ingredients Inside smartphone application and mobile website. Now smartphone users have immediate access to information about Clorox ingredients for their household and commercial disinfecting, cleaning and laundry products in the U.S. and Canada. Next Step? Explain how the ingredients affect planet and human health.
SC Johnson will stop using the “Greenlist™” logo in its current form on Windex® products. The company has reached an agreement on two lawsuits regarding use of its logo and the parties have agreed to an undisclosed settlement.
The Greenlist™ logo was intended to signify that the Windex® products had achieved the highest internal ratings according to the company’s patented Greenlist™ process. The lawsuit resulted as plaintiffs opined that Greenlist™ was an internally developed process rather than that of a third-party and that the logo implied the products included environmentally friendly ingredients.
Jeffrey Hollender was unceremoniously ousted from Seventh Generation, a company he founded and worked tirelessly at for 23 years. There was much speculation about the entire episode when his profile disappeared from the company website and Ecopreneurist covered the story under “Managing and Disclosing at 7th Generation: Where’s Jeffrey Hollender?” More controversy followed when there […]
Over the past few years, awareness has grown about FSC-certified papers and printing. FSC stands for Forest Stewardship Council, a group that works to ensure that the materials used are sourced responsibly. Each step in the chain (i.e. from forest to printer) must be traceable. The intent of the FSC system is to eliminate habitat destruction, […]
Ecopreneurist recently received a question from a reader about whether manufacturing an eco-friendly product in China is a good idea. We thought his question would make a good topic for discussion and encourage other Ecopreneurist readers to give Chris your advice too by commenting below. Chris wrote, “I have designed some great eco-friendly items […that…] […]