A Triple Bottom Line Business focuses on people, planet AND profit, building a business that is good for us all.
Browsing the "triple bottom line" Tag
As a long-time surfer and yogi, I’ve long known that surfing and yoga have a great synergy: both offer great benefits for the body and mind, and the activities themselves complement each other. Yoga helps balance out the hard work of the muscles, while surfing makes the body stronger and more balanced. And now Suga yoga […]
A few weeks ago I had the chance to attend The Franchise Expo, a huge expo that winds its way across America and Canada each year offering up an array of franchise opportunities. The franchise model holds a lot of promise to aspiring business owners: many people know they want to work for themselves, but […]
Better World Books is a social enterprise which lives by the motto that “We only do well by doing good.” From their humble beginnings with the idea of one small book drive to make a global impact on literacy; they now run a massive bookdrive making a worldwide difference.
Lonesome George & Co. is a social enterprise organization which has global interdependence and maintaining a healthy eco-system here on planet Earth. It all began with the famous tortoise named Lonesome George. Although George has recently passed away, with the Lonesome George & Co. project, his legacy can continue for a long, long, time.
Have you wondered what happens to the miniature, half-used shampoo bottles after your hotel stay? Do you have a better use for stationary at the end of the school year other than recycling or trashing? Millions of tons of useful items are sent to landfills every year while there are needy citizens with no access to them. What if the wasted but useful inventory was connected to charities helping these communities? No-brainer right? Right. Bin Donated is putting this common sense idea into practice.
This is a guest post by Stefan Doering. Recently I’ve met with a couple of green businesses, at opposite ends of the spectrum. The first one is a manufacturing company making all-natural chemical cleaning products for commercial use. For the past several years they have had an annual sales growth of over 100%. This year […]
By contributing guest author Ida Cheinman, Principal and Creative Director of Substance 151, a strategic design agency for Green Printer‘s “Design Goes Green” series. We live in a time when “sustainability” is topping the buzzword charts and a wave of greenwashing is flooding the mainstream. We live in a time of intense competition, gloomy economic […]
Often stressed ecological systems emerge, evolve and reorganize in the most innovative ways. The same holds true for T. S. Designs, the nation’s largest maker of the most sustainably printed T-shirts. It’s a company that revolutionized the very process of manufacturing. Isn’t this the kind of innovation and creativity President Obama is calling for? Ironically, […]
We live and breathe design 12 hours a day, and are involved with many top designers…The future of green branding is going back to the earth. Nature and the photo-realistic incorporation of real elements are coming in the next year or so to the mainstream.
Having a tough time trying to find that perfect gift for your ecopreneur? Below are just 4 oft-recommended books from a variety of topics that may interest the ever hard-to-buy-for ecopreneur. Best of luck on your holiday shopping and if you have any other books that you would recommend please let us know! Against the […]
As explored in my previous posts related to the triple bottom line for green enterprises, these business ecopreneurs seek to consider all stakeholders of their enterprise (not just the shareholders or owners’ financial interests), how the business transforms or is transformed by the environment, and finally, profits, the heralded benchmark for allowing one to define […]
My first two posts about the triple bottom line for green businesses addressed the people who make up an enterprise as well as the people who supply it, use the goods or services created, or invest in the enterprise. First coined by John Elkington and articulated in his book, Cannibals with Forks: The Triple Bottom […]
Last week I shared the triple bottom line adapted from our ECOpreneuring book. The triple bottom line encompasses people, planet and (some) profits. Since people run a business, I started by examining how the DNA of a Green Business Starts with People, touching on customers and employees (apparently not highly valued at the now defunct […]
People, planet and profits (at least some). That’s what the triple bottom line means for green businesses and a truly sustainable society. The triple bottom line is not greenwash, a PR campaign or the “principles” part of a Sustainability Report. It’s the DNA of how a green business operates. It’s measured by such things as […]
Starting a business takes a lot of time, effort, and planning. An entrepreneur has to wear many hats, juggle several tasks at a time, and be incredibly organized. So why would any business owner want to add protecting the environment and saving the planet to their already endless to-do lists? It’s all about the dream. […]