Browsing the "Wal-Mart" Tag

string(0) "" Loading...

Green Marketing Lessons for Entrepreneurs

Transparency , product stewardship or life cycle management are some of the key hallmarks of any business, especially eco-centric businesses. Ben Grossman, through his guest lecture at Tufts University wants to bring home the point that a business can improve its branding and green marketing by concentrating on the basics.  I had the privilege of guest […]

April 2nd

Three, fresh ways to green your supply chain – better and faster

We saw Wal-Mart, a company with worldwide-wide revenues only second to Exxon-Mobile, signal last week in Beijing that it is moving away from “intermittent transactions with many suppliers toward longer-term arrangements with a smaller group of manufacturers“. Then, this week in the news, IBM starts on a roll to eliminate the ‘burden’ of paper — […]

October 29th

Bye Bye Box: HP Packages Laptops in Eco-Friendly Bags

HP has announced that their EnergyStar Pavilion dv6929 laptop will be packaged in recycled-content messenger bags instead of the traditional cardboard boxes.  As a result, they’ve won Wal-Mart’s Home Entertainment Design Challenge, a contest open to all suppliers of consumer electronics products that focused on good design and  innovative packaging design that facilitates reducing, reusing, […]

September 3rd

What Does Wal-Mart Want – Hint: No Greenwashing!

Wal-Mart’s drive toward going green may have been met by green activists with skepticism, but it’s hard to argue that they are focusing on efforts to make sustainability a key part of their business. Wal-Mart’s suppliers have been given the ultimatum: “Help us on our mission to go green and skip the greenwashing”. Rand Waddoups, […]

August 18th

Wal-Mart Tracks Green Product Adoption

As retailer to over 90% of US households, Wal-Mart is in the unique position of being an excellent compiler of information. Recently they started tracking shoppers’ green buying habits. Actually all retailers track products their consumers purchase for inventory control. Wal-Mart however was one of the leaders in using this data to tightly control inventory […]

April 24th