The Perfect (Eco) Pitch to Investors

I’m a fan of The Funded, an online community of entrepreneurs to research, rate, and review funding sources worldwide. It’s a great example of a venture that promotes transparency and allows entrepreneurs to help each write business plans, share ideas and ultimately obtain funding.

A recent post discussed what the entrepreneur seeking funding should bring to an investor meeting. Answer: a deck that will take no more than 20-30 minutes to get through and cover the following points:

The ten slides that you need, in my experience, are:

1. Vision: What are you trying to do, and why are you doing it?

2. Market: What is the market you are addressing and the estimated value of this market over the next 5 to 10 years?

3. Team: Who are the key three to five executives (Vision, Operations, Tech, Sales, Marketing), and what are their specific qualifications in the target market?

4. Offering: What is your exact offering? If possible, present a three to five minute pre-recorded video demonstration.

5. Roadmap: Where are you in your offering release cycle and with respect to gaining traction?




6. Deals: What are your major partnerships, relationships, etc.? This slide should include various logos.

7. Differentiation: How are you different from your three main competitors? This slide should have a simple table.

8. Stats: What are the basic statistics of your company (Round, Investors, Employees, Location)?

9. Financials: What is your high-level projected P&L for the next two years plus the current and previous year, if available?

10. Capital: How much capital are you raising and what will it be used for?

Sounds perfect, but any triple bottom line entrepreneur wants to tell more. Is it worth it to share your “people and planet” objectives? Do investors care about your holistic approach to business? In what cases is it necessary to share your vision as a social or sustainably focused business?

In my experience, it depends on what type of investor you are approaching. Those that have a specific focus on supporting sustainable ventures do want to know. Funds that are only interested in profits may be less interested in your vision, but will be interested in how that translates into profits.

What has been your experience?

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About the Author

Hear Maryanne speak on Social Media for Socially Conscious Brands at Expo East on September 27th! Maryanne Conlin is CPG brand marketer and digital marketing expert, CEO of RedRopes Digital and Partner Digital Strategy, 4GreenPs. A Shorty Award winner for best Green Content on Twitter, she was a member of the IAA team that won the Green Award in 2010 and most recently was a finalist for the PRSA - Los Angeles PRISM awards for social media. She and her team focus on providing strategic marketing direction, custom content for web, mobile and social platforms, social media community management and online promotions and digital advertising solutions for companies in the green, food and Hispanic space. Follow her on Twitter @maryanneconlin
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