Business top-10-twitter

Published on February 3rd, 2009 | by Maryanne Conlin

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Top 10 in Green You Should Follow on Twitter

The idea for this story actually came to me from our writer, Jennifer Kaplan, but since I’ve written on this topic before, she asked if I might want to tackle it – Sure.  A few months back, Darren Rowse challenged his readers to create a top ten to follow list to Twitip. As you can see, 192 of us responded with out top ten list folks who Twitter on a wide variety of topics. My list was green.

But, I’ve had a chance to think about it some more.

Trying to determine how to best build your list of followers can be a challenge and a raging argument is going on right now with the Twitterati on quality versus quantity. Is it better to follow lots of people and have lots of followers or does the quality of the follower matter?

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As a marketing guru, I lean toward quality. I tweet almost everyday and I’ve set up Twitter accounts for several clients and have carefully managed which people we follow; at what rate we gain followers and how closely they match the target market we are attempting to reach.

Why?

The reason quality matters is your ability to reach out to your target audience is limited by how many of their tweets you see. If you follow random people, those tweets to which you might want to respond get lost in the masses of tweets you receive. (In some ways the 2000 followers limit on Twitter is a good thing.)

So, if you’re looking for green folks to follow on Twitter, take a minute and consider, what sort of green people should I be following?

Twittergrader lists the most influential Twitters using the key word, “green”. But then again, there you have a hodgepodge of healthy living, green tech and green business folks, including (yours truly, @mcmilker), @ecochildsplay and @ greenoptions. Actually, quite a few Green Options writers are on this list.

What you really want is a list of people to follow that meets your particular needs.

Are you interested in activism? Try following:

@ Michael_Hoffman, @WomenWhoTech, @greenwash,

How about green parenting? Try following:

@greenmom, @ecochildsplay, @greenmoms and @organicmania

@ thesmartmama, @lamamanaturale, @ greenmommy, @ mamagoesgreen

Maybe green media? Try following:

@sustainablog, @greenoptions, @maxgladwell, @ greennews,@ gogreentube,

@treehugger, @grist

Or perhaps green business? Try following:

@mcmilker (That’s me!), @ greenskeptic, @ greensmith, @ entregreeneur, @ecoofficegals

How about Green tech

@ alexismadrigal,@ tomraftery,@ scobleizer

Regardless of your approach to green, there are Twitter streams out there that will interest you.

Now I’ve given you a lot more than 10 people to follow. It’s your turn. Who writes your favorite green Tweets?

Update: I hadn’t even published this list, but mentioned I was working on it on Twitter, @choosespun, @a_willow and a few others have already responded! The power of social media!

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About the Author

Hear Maryanne speak on Social Media for Socially Conscious Brands at Expo East on September 27th! Maryanne Conlin is CPG brand marketer and digital marketing expert, CEO of RedRopes Digital and Partner Digital Strategy, 4GreenPs. A Shorty Award winner for best Green Content on Twitter, she was a member of the IAA team that won the Green Award in 2010 and most recently was a finalist for the PRSA - Los Angeles PRISM awards for social media. She and her team focus on providing strategic marketing direction, custom content for web, mobile and social platforms, social media community management and online promotions and digital advertising solutions for companies in the green, food and Hispanic space. Follow her on Twitter @maryanneconlin



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