Consumer Products

Published on February 17th, 2009 | by John Simonetta

12

Eco Friendly Thread?

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Ok, so bamboo shirts, e.c.o fleece jackets made from recycled water bottles, soy flax polos and organic cotton t-shirts. We all have seen the great environmentally sustainable and sustaining apparel products that are now available to help promote your business. If you are an Ecopreneurist running a green business then eco-friendly apparel for your promotional items and uniforms is pretty much a given.

Last year the race was on to figure out the best, safest and most sustainable printing methods for t-shirts and caps. Is it water based inks or veg/soy based dyes, or another option? That debate is still out there.

Well Docufinish is one of the companies in the middle of figuring out how to make the “greenest” production shirts possible and today they sent our office a box of samples of shirts they ran for us with water based ink for the City of Plano which included the letter on the right.

What caught my eye in the letter however is the statement in the second paragraph, “Please also keep in mind that we just recently got the ability to produce green embroidered apparel with 100% Organic Rayon thread made from tree pulp.”

Eco friendly thread? Cool. Now polos and jackets and the rest can compete fully in the super-green apparel categories with bags, caps and t-shirts.

Well done Docufinish. Now will you please get your tech folks on fixing your website so that you have information there on your apparel items? Come on guys, show off a little.

Until the Docufinish site is updated contact Docufinish sales rep Jason Lambert for more information on appareal with eco-thread and water based printing or send us an email at info@proformagreen.com.

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About the Author

As the owner of the promotional items consultancy Proforma Green Marketing, I have confronted the truth that the world sometimes perceives marketing as a wasteful practice, often rightly so. However, marketing is still essential in every business. At Proforma Green Marketing we try to teach businesses that from uniforms to printing needs, to promotional products to packaging, the industry is changing and there is likely a green solution out there to fit every audience and budget. Learn more at http://adventuresingreenmarketing.com/ Friend us at http://www.facebook.com/proformagreen



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    All rayon is made from tree pulp, it’s not like it’s a special green thing.

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