Consumer Products total-branding3

Published on February 13th, 2010 | by John Simonetta

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Total Branding By Express Line

This is a guest post by John Simonetta, owner of  Proforma Green Marketing, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Pre-printing for bags is becoming more and more popular in our industry, and I have written about that in the past. Something new gaining speed is pre-printing for drink ware. Established in 1986 and dedicated to only drink ware, The Express Line has a “total branding” program for 2010 that I think is certainly worth a second look by the Ecopreneurist looking for a marketing edge.

Stainless steel and aluminum water bottles are quickly becoming a preferred promotional item for Ecopreneurist because these bottles fit many eco themes such as reduce & reuse and the movement to stop buying plastic water bottles. Also, just like caps and tee shirts, it seems everyone has a favorite water bottle they take everywhere, so bottles give great brand exposure at little cost.

What using a pre-printed program from a company like Express Line provides is more design for the money as it simply adds the client’s art or logo to an already available, and professionally done, stock design. For a full overview of this process take a look at the Express Line Total Branding PDF on their website.

Since Earth Day is right around the corner I want to use as an example the Express Line design #203 which plays to the Earth Day theme.

In this sample we have selected EXPRESS LINE item number #4479, the olive stainless steel 44oz BOLT, with an EQP of $8.99. As seen in the sample image, the pre-print wraps the entire bottle, and would do so on the BOLT 18oz (EQP $7.59) or 24oz (EQP $7.99) as well. In this case the logo being added is ECOLAB.

Color splash motifs, cherry blossoms, flower petals, dots, and pinstripes, are all samples of ideas represented in the 12 pre-designed art overlays in the Express Line Total Branding program, and can be applied to most every item in the Express Line catalog.

Changes in both bottle color and artwork colors are possible. Also most bottles in the Express Line can take a full, multi-color art rap, so if their designs inspire full wrap designs of your own, Express Line bottles can be printed with 100% custom wrap artwork as well.

Again, if you are already spending on stainless steel and aluminum water bottles, and you want the artwork on those bottles to be more impactful, take a look at this line and this program. It is a great way to stretch your marketing budget in 2010.

If you are an ASI distributor Nicki Russo is the contact to talk to at Express Line about this great program. If you are interested in the Express Line to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.





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About the Author

As the owner of the promotional items consultancy Proforma Green Marketing, I have confronted the truth that the world sometimes perceives marketing as a wasteful practice, often rightly so. However, marketing is still essential in every business. At Proforma Green Marketing we try to teach businesses that from uniforms to printing needs, to promotional products to packaging, the industry is changing and there is likely a green solution out there to fit every audience and budget. Learn more at http://adventuresingreenmarketing.com/ Friend us at http://www.facebook.com/proformagreen



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