Is Your Business Eco Superior? 11 Crucial Trends for 2011

There have been so many useful emails coming through my inbox lately.  Here’s another (Why fool with perfection…)

My favorite trend? #10: ECO SUPERIOR

Dear Jennifer,

2011 is rapidly approaching; our end of year of Trend Briefing is now live, and details 11 Consumer Trends for 2011 that need to be on your radar. Go straight to the Briefing, or quickly scan the 11consumer trends below:

1. RANDOM ACTS OF KINDNESS

In 2011, there will be no excuses left not to be kind as a brand. Here’s why… Read more »

2. URBANOMICS

Are you ready for hundreds of millions of more daring, more experienced consumers? And that’s just one side effect of rapid global urbanization… Read more »

3. PRICING PANDEMONIUM

Flash sales, group buying, GPS-driven deals: in 2011 pricing will never be the same… Read more »

4. MADE FOR CHINA (IF NOT BRIC)

In 2011, expect an increasing number of ‘Western’ brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets… Read more »

5. ONLINE STATUS SYMBOLS

In 2011, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or ‘real world’, that helps them display to peers their online contributions, creations or popularity… Read more »

6. WELLTHY

As good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, growing numbers of consumers will expect health products and services in 2011 to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments… Read more »

7. SOCIAL-LITES AND TWINSUMERS

SOCIAL-LITES are all about discovery, as consumers become curators; actively broadcasting, remixing, compiling, commenting, sharing and recommending content, products, purchases, experiences to both their friends and wider audiences… Read more »

8. EMERGING GENEROSITY

In 2011, brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take. And not just in their home countries, but on a global scale… Read more »

9. PLANNED SPONTANEITY

With lifestyles having become fragmented, with dense urban environments offering consumers any number of instantly available options, and with cell/smartphones having created a generation who have little experience of making (or sticking to) rigid plans, 2011 will see full-on PLANNED SPONTANEITY… Read more »

10. ECO SUPERIOR

When it comes to ‘green consumption’ in 2011, expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way… Read more »

11. OWNER-LESS

2011 could be the year when sharing and renting really tips into mainstream consumer consciousness… Read more »

We’re confident that applying the above to your business will bring you at least one profitable, zeitgeist-compatible innovation in 2011!

Good luck,

Reinier Evers
founder, trendwatching.com
reinier@trendwatching.com

About the Author

Jennifer Kaplan writes regularly about sustainable food and wine, the intersection of food and marketing and food politics for EatDrinkBetter.com and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on .