Published on April 8th, 2012 | by Priti Ambani1
An Elevator Pitch For Creating Shared Value
FSG launched the motion graphic video “Creating Shared Value: It’s the Future” featuring an introduction to the shared value approach with examples from GE, IHG, and Nestlé. At under two minutes, it’s a great entry point into the idea and visually articulates the three levels of shared value and how companies are using this approach to create both social and economic value.
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