Published on April 8th, 2012 | by Priti Ambani


An Elevator Pitch For Creating Shared Value

FSG launched the motion graphic video “Creating Shared Value: It’s the Future” featuring an introduction to the shared value approach with examples from GE, IHG, and Nestlé. At under two minutes, it’s a great entry point into the idea and visually articulates the three levels of shared value and how companies are using this approach to create both social and economic value.


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About the Author

Hi there! I am Priti and I specialize in strategy and communications for impact organizations that aim to create social, environmental and economic wealth for all stakeholders. Working from the ground up, I help these do-gooders craft effective programs for community engagement, outreach and profitability. Follow my work covering do-gooders, cleanweb, start-ups and Web 2.0 businesses on Ecopreneurist and at Crowdsourcing Week. I enjoy traveling with my boys, cooking up a gourmet meal from scratch and entertaining! Join my community for Social Entrepreneurs on G+ Follow me on Twitter, on LinkedIn and Google+

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