An Elevator Pitch For Creating Shared Value

FSG launched the motion graphic video “Creating Shared Value: It’s the Future” featuring an introduction to the shared value approach with examples from GE, IHG, and Nestlé. At under two minutes, it’s a great entry point into the idea and visually articulates the three levels of shared value and how companies are using this approach to create both social and economic value.


About the Author

Hi there! I am Priti and I specialize in strategy and communications for impact organizations that aim to create social, environmental and economic wealth for all stakeholders. Working from the ground up, I help these do-gooders craft effective programs for community engagement, outreach and profitability. Follow my work covering do-gooders, cleanweb, start-ups and Web 2.0 businesses on Ecopreneurist and at Crowdsourcing Week. I enjoy traveling with my boys, cooking up a gourmet meal from scratch and entertaining! Join my community for Social Entrepreneurs on G+ Follow me on Twitter, on LinkedIn and Google+