The Importance of Small Business and Shopping Local

November 14, 2012 by 6 Comments

A handshake, friendly banter, or a favorite product. Small businesses fill our days with the things we need and help keep our communities thriving. This infographic highlights the importance of small businesses and the value of shopping small. (Graphic: Business Wire). 

For the past three years, American Express celebrated small businesses with a day dedicated to “shopping small” called Small Business Saturday®. This year, American Express is creating awareness about the importance of supporting community commerce with this infographic—a visualization created to spread the word about developing new local businesses and “shopping small” matters, as told with products from small businesses like ties from Bonobos in New York, NY, and donuts from Dutch Monkey Doughnuts in Cumming, GA.

Small Business Saturday, November 24th

Between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide. Last year, over one hundred million people* came together to Shop Small® in their communities on Small Business Saturday®.

Learn more to see how you can participate as a vendor or shopper.

(click on infographic to enlarge)




Filed Under: Business, Cause, Economy, Infographics, Local Economies, Market Solutions, Small & Medium Business Tagged With: , ,
About Priti Ambani

Priti Ambani writes about social and environmental enterprises, start-ups and Web 2.0 businesses. She is the Managing Editor of Ecopreneurist.

Specializing in her ability to work with impact organizations from the ground up, Priti has developed successful business and communications strategies for fledgling start-ups, social and environmental enterprises. She also serves as a sustainability consultant at GreenDen Consultancy and advises on corporate social responsibility and the triple bottom line.

Priti is a Professional Engineer and holds a Master’s degree in Biological Resources Engineering from the University of Maryland, College Park.

Trackbacks

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    November 15, 2012 at 11:00 am

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  3. Shop Small, Shop Local, Eat Better | Eat Drink Better says:
    November 24, 2012 at 8:17 am

    [...] is the third annual Small Business Saturday — a day designed to encourage us to “shop small” in support of independently-owned establishments. I love this idea and admire people with the gumption to start their own businesses, particularly [...]

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  4. Shop Small, Shop Local, Eat Better | Eat Drink Better says:
    November 25, 2012 at 8:22 am

    [...] was the third annual Small Business Saturday — a day designed to encourage us to “shop small” in support of independently-owned establishments. While I love the concept and its goals, it’s silly to do this only one day a [...]

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    December 19, 2012 at 2:20 pm

    [...] should you consider shopping at small local businesses rather than big box stores? This infographic lays out all of the ways in which small businesses benefit [...]

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