Published on March 4th, 2014 | by Derek Markham0
Top Strategies For Targeted Residential Solar Marketing
If you own, or are considering starting, a solar energy business, or expanding your current business to include solar power installations, it’s not enough to simply offer residential solar power in your services, because just like any other business, much of the secret sauce is in how and to whom you market your product. Residential solar is growing, prices are dropping, financial incentives are there for the taking, but it’s important to know who your target customers are, and what their ‘pain points’ are, in order to address them in your solar marketing efforts.
This post, from our sister site CleanTechnica, breaks down 10 target strategies for solar marketing that could make a difference in closing the sale for solar contractors and solar installers. It also makes some great points about marketing strategy that can apply to many other businesses and startups.
Originally published Grid Freedom. Electrical contractor Dan Sullivan felt the temptation of expanding into the solar market in early 2002. Seeing it as a way to diversify and significantly expand his business, the San Diego based Sullivan answered…