Published on March 31st, 2014 | by Derek Markham0
PUMA Re-Cut Project Upcycles Denim into New Shoes
A new line of shoes from PUMA is combining upcycling with social good, by turning leftover denim scraps into new shoes and giving 100% of the profits from the sales of those shoes to an orphanage in Vietnam.
The PUMA Re-Cut project, which is part of the company’s Closing the Loop initiative, takes leftover denim from a nearby denim manufacturer (these denim scraps are used to test the shrinkage and color of the fabric), and uses it to sew uppers for a line of casual sneakers.
“PUMA is dedicated to creating products that work towards the closed-loop model and have a lower impact on the environment. Initiatives such as the Re-Cut Project are a demonstration of how this can be achieved while benefiting a local community.” – PUMAVision Program Manager Justin DeKoszmovszky
The profits from the sales of these Re-Cut shoes will all go toward the Be Pho Orphanage, which is located near the PUMA office near Ho Chi Minh City, and underwrite medical, nutritional, and recreational needs of the orphans who live at the facility.
Learn more about the PUMA Re-Cut Project.